GOOGLE ADS / MANAGEMENT PACKAGES

Turn search intent into measurable growth.

A Google Ads plan should make it easier to see where budget goes, which searches bring the right customers, and what to improve next. Choose a focused review, a campaign launch, or ongoing management built around your business.

CAMPAIGN MANAGEMENT / MOVEX

Know what is working.
Choose what to do next.

SEARCH · SHOPPING · DEMAND GEN
✓ Scope matched to your goals
✓ Measurement planned before launch
✓ Clear ownership of your account
✓ No invented one-size-fits-all pricing
CHOOSE YOUR STARTING POINT

Google Ads support, shaped around your next step.

Start with the level of support you need now. We confirm the account scope, access, budget, and responsibilities before work begins.

01 / GET CLARITY

Account Audit & Action Plan

For businesses already running ads that need to know what is helping, what is wasting spend, and what to fix first.

Best for: an existing account, a fresh review, or a second opinion before increasing budget.
  • Account and campaign structure review
  • Search terms, keywords, exclusions, and budget checks
  • Conversion tracking and goal-quality review
  • Ad, asset, landing page, and feed observations where relevant
  • Prioritized recommendations with a review call
Request an audit ↗
03 / SCALE WITH CONTROL

Growth & Multi-Campaign Support

For ecommerce and established advertisers managing multiple products, locations, audiences, or campaign types.

Best for: deeper account complexity, larger catalogues, multiple markets, or coordinated acquisition goals.
  • Account architecture and campaign portfolio planning
  • Search, Shopping, Performance Max, or Demand Gen where appropriate
  • Feed, audience, and creative coordination
  • Advanced tracking and analytics collaboration
  • Structured testing and budget allocation reviews
  • Regular planning against margin, lead quality, or sales goals
Scope a growth plan ↗
Pricing:Management fees are scoped after we understand your account size, campaign mix, tracking needs, and level of support. Your Google Ads media budget is separate and paid directly to Google. No specific result or return is guaranteed.
CAMPAIGNS THAT FIT THE JOB

Use the right campaign type for the right demand.

We recommend formats based on the offer, audience, conversion data, and available creative—not simply because a campaign type exists.

01 / CAPTURE

Search Ads

Meet people actively searching for your service or product, with intent-led keywords and relevant landing pages.

02 / SELL

Shopping Ads

Show ecommerce products with useful feed data, clear pricing, and product-level performance visibility.

03 / EXPAND

Performance Max

Extend eligible campaigns across Google inventory when conversion signals and assets can guide it.

04 / DISCOVER

Demand Gen

Build consideration across visual placements when the customer journey needs discovery before search.

WHO IT CAN HELP

Made for businesses with a clear offer and a customer to reach.

Google Ads works best when the path from click to enquiry or purchase is understandable and trackable.

Local services & trades

Roofing, cleaning, plumbing, home services, and multi-location businesses seeking calls or qualified quote requests in defined service areas.

Professional services

Law firms, consultants, and specialist providers who need to reach relevant searchers and screen for lead quality—not just volume.

Ecommerce brands

Online stores that can connect product data, stock, margins, and purchase tracking to Search and Shopping decisions.

A PRACTICAL WORKING METHOD

From account clarity to confident decisions.

We agree what success means first, then build and improve the campaign around that definition.

STEP 01

Understand the business

Clarify the offer, customer, geography, margins or lead value, and the action that matters.

STEP 02

Review & measure

Check account history and conversion signals. Confirm what can be measured before changes go live.

STEP 03

Build & improve

Set the right campaign structure, launch with relevant messaging, then review evidence and refine.

STEP 04

Report & plan

Explain what changed, what the data says, and which next action has the strongest rationale.

MEASURE WHAT MATTERS

Clicks are a start. Better decisions are the point.

Tracking should reflect the business outcome you want—not inflate reports with activity that never becomes value.

Lead qualityCalls, forms, booked consultations, and qualified enquiries where tracking permits.
Sales efficiencyPurchases, revenue, conversion value, and ROAS where ecommerce data is reliable.
Spend qualitySearch intent, wasted queries, budget distribution, and cost per meaningful action.
Journey performanceLanding-page actions, conversion rate, and friction between ad click and next step.
GOOGLE ADS PACKAGE FAQ

Know what you are choosing.

We will confirm the practical details during scoping, before the work starts.

Are the packages fixed price?

No. We scope the fee after reviewing the campaign mix, account complexity, tracking requirements, and support cadence. That keeps the recommendation relevant to the actual work.

Is my advertising budget included?

No. The management fee and media spend are separate. You pay Google directly for advertising, with your account and billing remaining under your business.

Can I start with an audit and decide later?

Yes. An audit and action plan can be a standalone engagement. You can use its priorities internally or ask MoveX to implement and manage the agreed work.

What if my tracking is not set up correctly?

We review the current measurement first and identify what needs correction. Tracking setup or coordination can be included in scope, depending on your website, analytics, consent setup, and access.

How long before results are clear?

Timing depends on competition, budget, conversion volume, and the state of the account and website. We use early data to identify issues, then allow enough relevant conversion evidence before drawing conclusions about performance.

Do you guarantee leads or a specific ROAS?

No. Ad platforms, market demand, pricing, competition, and the website all affect outcomes. We commit to the agreed work, clear measurement, and evidence-led optimization—not a guaranteed result.

LET’S FIND THE RIGHT SCOPE

Not sure whether you need an audit, a rebuild, or ongoing management?

Tell us what you sell, who you need to reach, and what your current campaigns are doing. We’ll recommend a sensible first step.

Talk with MoveX ↗