Ad platforms and analytics report different totals.
Different attribution windows, tags, and event rules can obscure what happened.
08 / WEB ANALYTICS & TRACKING
See what works. Know what to improve.
Make the customer actions that matter easier to measure and understand with clear web analytics and tracking.
EVENTS · CONVERSIONS · REPORTINGTHE PROBLEM WE SOLVE
Make marketing decisions with data you can explain and trust.
We start by finding the point where customer intent, your website, and your marketing systems stop working together.
Important leads or purchases are missing from reports.
Forms, calls, checkout, or CRM outcomes may not be tracked consistently.
Bidding learns from the wrong signals.
Duplicate or low-quality conversion actions can distort optimization.
WHAT THIS CAN INCLUDE
SEARCH / SEOMeasurement planning GA4 setup and configuration Google Tag Manager Event and conversion tracking Ecommerce analytics Dashboards and reporting
Turn customer activity into clearer decisions.
MoveX helps plan and implement practical web measurement, from analytics foundations and event tracking to conversion reporting. See how people find your business, where they take action, and which parts of the journey need attention.
SEARCH / SEOORGANIC VISIBILITYBe found by the right people.SEARCH · DISCOVERY · GROWTH
Search Engine Optimization
Improve the technical foundations and useful content that help your business appear in relevant search results.
Explore this service →Agree the questions and customer actions your reporting should answer.
Set up or review Google Analytics 4 properties and key events.
Organize tags and tracking rules for a cleaner measurement setup.
Measure forms, calls, purchases, and other useful actions.
Track product, cart, checkout, and purchase events where relevant.
Bring key performance signals into a useful, readable view.
WHO IT IS FOR
Analytics and tracking for decisions you can stand behind
Every plan starts with your customer, business model, current setup, and the result the work needs to support.
Marketing teams
Understand channel and conversion performance
Ecommerce businesses
Validate product, checkout, purchase, and revenue events
B2B and multi-location teams
Connect enquiries and lead sources to outcomes
HOW WE CAN HELP
A clear path from review to better performance.
Start where you need help today, then extend support as the work and evidence call for it.
Measurement audit
Review GA4, GTM, consent, events, attribution, and reporting quality
Implementation and validation
Configure agreed events and conversions, then validate real customer journeys
Ongoing data quality
Monitor measurement and investigate discrepancies as the website changes
COMMON QUESTIONS
Good questions, clear answers.
Scope, responsibilities, and success measures are agreed before work begins.
Who is this service a good fit for?
Analytics and tracking for decisions you can stand behind We confirm fit against your goals, audience, budget, and current systems before recommending a scope.
Can I start with an audit or review?
Yes. A review can stand alone and provide prioritized next steps before implementation or ongoing management.
How do you measure progress?
We agree on practical indicators tied to your business goal, review them regularly, and adjust priorities using the available evidence.
CLIENT VOICES & SELECTED WORK
See the thinking behind the work.
Browse client feedback and selected portfolio directions, then explore how the services connect across a customer journey.
Have a project in mind?
Tell us what you are building and we can discuss a useful next step.